Stick Around

27 Sep

It’s funny how a throw away comment can be a revelation to someone and those sharp-eared guys at Beiersdorf have had just that experience.

In Example’s number one hit: ‘Stay Awake‘, one of his lyrics is: “Stick around, yeah, like Elastoplast”. Now to anyone else it’s just a good rhyme; but to a shrewd marketing practitioner, it’s an opportunity.

As a result, Elastoplast have now released 150 limited edition plasters to celebrate the release of his new album, each pack featuring the lyric mentioned above.

I think it’s a nice move and exploits their brand mention in the best possible way. Check out the lyric here (don’t worry, I’ve saved you time by finding the right point for you) and if you’d like a pack just click here to enter the competition!


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