Moonpig Launch Greeting Cards Into The 21st Century

3 May

The debate rages on as to whether augmented reality (AR) is a fad or fantastic, but here’s a development that should convert more to the latter.

Moonpig have joined forces with AR experts Zappar to revolutionise the way we look at the humble greeting card.

These new cards feature a personalised image from the sender on the front, but when the recipient scans the image with their smartphone, the picture comes to life as a video!

I think it’s a great development that combines the sentiment of receiving a real card through the post whilst utilising the technology available to bring the experience into the modern age.

It’s also a little reminiscent of the newspapers in Harry Potter – bar the fact you have to view it through your phone using the free Moonpig UK app.

If you still can’t quite picture it then check out the ad below for a full demonstration – and just in case you were wondering, these Video Cards cost £4.99 from the Moonpig website.


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