Ready, Set, Read!

1 Jul


The Chinese philosopher Confucius once said: “You cannot open a book without learning something” but this may not be the case for Eterna Cadencia.

“The Book That Can’t Wait”, released by the Argentinian publisher, gives the reader just two months to read it as the ink slowly disappears once it’s exposed to light.

This was done to increase the exposure of their new authors in a short space of time – and this innovative idea really ticked all the boxes.

Not only did it create a sense of urgency in reading the stories inside, it also captured the country’s imagination and media; igniting the typically stale literary market.

Practicalities aside, I think it’s a great promotional stunt and hats off to Eterna Cadencia.


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